0455

Demand

Allocation of Resources · 4 question types

Practise

Exam Frequency Analysis

Past paper frequency (2018 to 2024)

This topic accounts for approximately 20% of your exam marks.

stable
Very High
Stable20%

Demand is the single highest-frequency topic; demand definition, curve shifts, and factors appear on virtually every Paper 2, typically worth 10 to 18 marks.

Downward-sloping demand curve on price (£) and quantity axes; from point A, moving up-left to B is a contraction in quantity demanded and moving down-right to C is an extension
Source: Movements Along & Shifts of the Demand Curve by Save My Exams

A plots the quantity of a good consumers are willing and able to buy (horizontal axis) against the price (vertical axis). In practice, exam diagrams use a straight line that slopes downward from upper-left to lower-right, even though real data would form a curve. The straight-line shortcut makes the diagram easier to draw and read.

Standard layout of every demand-curve diagram in the exam.

  • Vertical axis: price (usually in £ or $ per unit).
  • Horizontal axis: quantity demanded per period (e.g. units per week).
  • Curve label: D for the demand curve. Shifts to D₁ (right) or D₂ (left) when the curve moves.