How it started
A revision tool born from a frustration.
Examo started with a simple observation: the students who scored highest in IGCSE exams weren't necessarily the ones who knew the most. They were the ones who understood the mark scheme.
Two students could give answers that sounded equally sensible. One would get full marks. The other would get half. The difference was almost never about knowledge. It was about which specific words, in which order, were on the examiner's checklist.
Every existing revision resource we looked at optimised for coverage: big textbooks, endless videos, flashcards for every obscure fact. None of them started from the mark scheme and worked backwards. So we built the one that does.